The Shady Brunch Logo Reveal
Freelance Work, 2021
This animated logo intro was created for the Facebook series, "The Shady Brunch." It's a brunch inspired cook off challenge where chefs compete to win this year’s Shady Brunch Championship.
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My original plan was to have the waffle drop down as if it was being dropped on a plate
(Either that or I just wanted an excuse to make waffles).
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So I cooked up some sourdough waffles and recorded them falling in slow motion.
I then used that as a reference in the animation.
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Next, I created an animatic. The animatic is a rough animation without any easing or smooth movements. It's used to nail down the timing before moving on to the final details.
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As you can see in the final version, we didn't even use the dropping waffle. It was decided to make the waffle slide on to the screen instead. No big deal - at least I still got to eat waffles.
